The chosen font along with the depiction of the heart monitor creates a very successful and effective logo type. One would easily see the heart rate as the letter U and put the rest together, A simple ye successful design.
Planet I've created the letter "E" hundreds of times and today was the first time I turned it into Saturn. There is ALWAYS a simpler way to communicate a concept in logo design. But you must be intentional in how you go about simplifying someth
There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.