Problem: Columns Breaking Up an Event Space: For its 2011 gala in New York, the National Center for Learning Disabilities used the vertical pillars in the space to its advantage, rather than viewing them as obstacles. Designer Bronson van Wyck created custom column wraps printed with colorful logos and key messaging about the group's mission. In addition to brightening up the room, the columns also served as places to affix screens that improved guests’ view of the evening’s presentations.
Wellness: Coachella Valley Music and Arts Festival: Sparrows Lodge in Palm Springs was the location of Retreat, a wellness-minded, relaxation-focused event produced by Jeff Consoletti or JJ-LA and tour and event producer Tanya Slater. Taylor & Taylor was behind the production design, which included a silk patchwork canopy, Persian rugs, and kilim pillows. The event also offered free massages.
Problem: A Tight Timeline: For the New York launch of Vevo in 2009, performances came from Adam Lambert and Lady Gaga. To keep things moving swiftly and keep the evening’s timeline on track, the musicians' gear was placed on rolling platforms, which a crew removed during a brief interlude and ushered off to a sidestage area.