scale and proportion to create mood - use of large type to be playful. The large O's frame the faces in the design, making you focus on them. The faces are smiling creating a mood of happiness and playfulness.
aminulv : I will design book, ebook interior or layout for $10 on www
Advertising Agency: O'Leary and Partners, Newport Beach, California, USA Creative Directors: Eric Spiegler, Deidre McQuaide Art Director: Josh Zipper Copywriter: Matt McNelis Photographer: Tim Tadder Published: January 2011