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The Art of Brand Architecture - #entrepreneur #startups

Creating a Story About Your Brand that Sells

Your brand is the hallmark of your business. It lets customers know what your business values and what it delivers—it creates a relationship between your business …Read More ⟩

What is Brand Strategy? Check out this infographic - it's all here on one page. - EquiBrand | Marketing Consulting | Branding | Digital | Innovation

This infographic offers an in-depth analysis into the mechanics of branding, why organizations should invest in it and how to go about building an effective brand that helps to reflect organizational values and objectives.

A brand is like the lead character of its own story.  And like any story character, brands  have values and beliefs that become associated with them through their actions.  The challenge for marketers is to characterize their brands first before...Here's a terrific infographic from

What does your brand stand for? [inforgraphic

Business Branding Through Characterization Guide [Infographic]. What does your brand stand for? Knowing how to characterize your brand is another way of defining what your brand stands for. Most brands fall into one or a blend of these 12 character types