This site portrays the weekly development of fandom growth to show how social groups, both on and offline, are subject to change in size depending on current social trends. While many cliques divide based on style or music trends, fandoms form and grow depending on the trends in the various entertainment industries. Studying the behaviors and popularity of both cliques and fandoms can allow an individual to gain a sense in social trends as a whole.
The internet fandoms expressed on Tumblr have become comparable to sonnets written 700 years ago. Elise Marks, an English high school teacher uses sonnets talking about "unrequited love" filled with "ecstasy and agony" are equivalent to Tumblr blogs portraying dismay and admiration for their beloved characters in their fandoms.