Consumers feel a social responsibility to the environment to shop sustainably and only purchase clothing they believe is ethically and sustainably produced. Dyspnea has a number of 'sustainably minded and ethical' practices in place such as using a made-to-order system to reduce fabric waste, as well as working closely with their manufacturers. These consumers are happy to purchase from Dyspnea, as they believe they are doing right by the planet by buying from a sustainable brand.
