Books by Paul Rand | Paul Rand, American Modernist (1914-1996)

Paul Rand Trademark Design Unpublished cover to an article pamphlet.

The Architectural Forum by Paul Rand (1914 - 1996)

Paul Rand, Forum, Creating a coherence between the shapes and the letters creates a highly recognizable expression. Making the Flamingo and Forum related by color and placement in the poster furthermore stregnthens the coherence.

Philographics – big ideas in simple shapes. By Genis Carreras.

"Philographics": Big ideas illustrated in simple shapes. By Genís Carreras.== Philosophies that are summed up into shapes colors and composition to efficiently understand what the ideas are about.

Legendary Graphic Designer Paul Rand Celebrated In New York Exhibition - DesignTAXI.com | Mid-Century Modern Graphic Design

I Know A Lot of Things, book designed by Paul Rand and written by Ann Rand, 1956 ~ Private Collection

Paul Rand quote: "Simplicity is not the goal. It is the by-product of a good idea and modest expectations".

Paul Rand quote: "Simplicity is not the goal. It is the by-product of a good idea and modest expectations". Great use of white space in the center to display a bigger picture.

UCLA Extension catalog by Paul Rand (1990)

AIGA/LA and UCLA Extension Presents Graphic Design Exhibition of Seventeen Years of Award-Winning Covers

Paul Rand Olivetti poster 1953

Olivetti has been a model in visual communication hiring the best graphic artists of the time, leaving us real masterpieces of advertising.

Susan Murphy, DA dOgilvy offre 42 Affiches Minimalistes dIBM à Imprimer

This is a spot where I'm saving some beautiful IBM work I come across in the form of hi-res posters.

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