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The icon. The original. The Lacoste polo. 09/21  stay tuned. #MyLacostePolo…

The icon. The original. The Lacoste polo. 09/21 stay tuned. #MyLacostePolo…

Rene Lacoste. In the 1920s, the tennis player designed a short-sleeved cotton knit shirt with a longer tail so it would not pull out when he was playing tennis. Nicknamed "the crocodile", the designer decided to mark his shirt with a crocodile logo. The Lacoste shirt became popular in general sportswear.

Rene Lacoste. In the 1920s, the tennis player designed a short-sleeved cotton knit shirt with a longer tail so it would not pull out when he was playing tennis. Nicknamed "the crocodile", the designer decided to mark his shirt with a crocodile logo. The Lacoste shirt became popular in general sportswear.

Rene Lacoste-Jean René Lacoste (July 2, 1904 - October 12, 1996) was a French tennis player and businessman. He was nicknamed "the Crocodile" by fans because of his tenacity on the court; he is also known worldwide as the creator of the Lacoste tennis shirt, which he introduced in 1929.

Rene Lacoste-Jean René Lacoste (July 2, 1904 - October 12, 1996) was a French tennis player and businessman. He was nicknamed "the Crocodile" by fans because of his tenacity on the court; he is also known worldwide as the creator of the Lacoste tennis shirt, which he introduced in 1929.

80 aniversario de Lacoste-Vintage Ad #fashion

80 aniversario de Lacoste-Vintage Ad #fashion

The guy at left is René Lacoste, his a gratest tannis player and the creator af a timeless lacoste polo shirts, just follow his own instints

The guy at left is René Lacoste, his a gratest tannis player and the creator af a timeless lacoste polo shirts, just follow his own instints

Women’s Tennis Team. University of California, Berkeley. 1920s

Women’s Tennis Team. University of California, Berkeley. 1920s

Charlie Chaplin, when asked to describe the most beautiful sight he had ever seen replied, "the movement of Helen Wills playing tennis."

Charlie Chaplin, when asked to describe the most beautiful sight he had ever seen replied, "the movement of Helen Wills playing tennis."

Suzanne Lenglen plays mixed doubles with René Lacoste, 1925

Suzanne Lenglen plays mixed doubles with René Lacoste, 1925

Rene Lacoste - a French tennis player and businessman, he was nicknamed "the Crocodile" by fans because of his tenacity on the court; he is also known worldwide as the creator of the Lacoste tennis shirt, which was introduced in 1929

Rene Lacoste - a French tennis player and businessman, he was nicknamed "the Crocodile" by fans because of his tenacity on the court; he is also known worldwide as the creator of the Lacoste tennis shirt, which was introduced in 1929

I just love this photo! McEnroe, Gerulaitis, Villas and Borg

I just love this photo! McEnroe, Gerulaitis, Villas and Borg

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