I would love the idea of Brands adapting a more cultural approach to Ads by using music video's that translates to their audience like Converse did in this Ad/Music video. "Warrior" Music Video - Mark Foster, A-Trak, and Kimbra by Diego Contreras.
An old Beach Boys song has been made new again with the help of some of the world's top artists. In a video that's gone viral, 27 major artists and the BBC Orchestra perform "God Only Know.