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I like how the G is upside down. Something to consider with Elsewhere. Could we slightly disorient just one letter of it to create interest? Typography Love, Japanese Typography, Creative Typography, Vintage Typography, Typography Inspiration, Typography Poster, Graphic Design Typography, Design Inspiration, Font Design
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The Logo Effect, According to Michael Bierut | Chandelier Creative

Michael Bierut is a partner at Pentagram, where he’s worked for 27 years. As a prolific graphic designer, he’s created some of the world’s most memorable logos, from Mastercard to Hillary Clinton’s iconic H. We recently had the privilege to talk to him in our library about how logos influence our culture, our history, and our minds.