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“Ford Edsel” Brand Failure Case Study and Business Lessons Edsel Ford, 60s Cars, Retro Cars, Vintage Cars, Antique Cars, Mercedes Benz Classes, Porsche, Audi, Minivan
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“Ford Edsel” Brand Failure Case Study and Business Lessons

After spending 250 Million dollars in development over a 10 year period, backed by a solid market-research data and followed by a year-long teaser campaign, Ford launched “Edsel” brand car in…
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Edsel Ford
60s Cars
Retro Cars
Vintage Cars
Antique Cars
Mercedes Benz Classes
Porsche
Audi
Minivan

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