Alphabet Scoop Packaging by Rebecca Lim. I love how the words play off of alphabet soup. Very clever. And I love the idea it's for I've cream! Nice to see how the fonts actually look on the overall product.
“The Hustler redesign celebrates the erotic duality of masculinity and femininity. With the idea of two becoming one, Hustler shifts its focus towards couples, thus expanding its market and re-establishing itself as a leader in the sex industry.