"WEN® is a 5-in-1 formula that takes the place of your shampoo, conditioner, deep-conditioner, detangler, and leave-in conditioner. And, the most amazing thing about it is that it cleanses without lather. Instead, when mixed with water, it creates a smooth foam for shiny, healthy-looking, manageable results. The first time you try it certainly feels strange, but the results speak for themselves."