This logotype illustrates freedom literally by having the op half of the M fly off like a bird. The logotype uses the comparison of birds and freedom as a message. This logotype is effective in communicating meaning.
Sagmeister & Walsh created an art car for KIA called "Light & Shadows" (yin & yang). The car and the surrounding environment was turned into a giant word search. Visitors to the show were asked to find hundreds of hidden yin & yang themed words.