De-normalising cigarettes and emphasising their Unattractiveness. The underlying assumption here is that women "care" about how they look and that this is a sufficient motivator to quit smoking.

De-normalising cigarettes and emphasising their Unattractiveness. The underlying assumption here is that women "care" about how they look and that this is a sufficient motivator to quit smoking.

Philip Morris Wants you to SMOKE! by Joel Nilsen, via Behance

Philip Morris Wants you to SMOKE! by Joel Nilsen, via Behance

Stop smoking

Stop smoking

Animals Don't Smoke color poster

Animals Don't Smoke color poster

Anti Smoking Poster #creative #ad    cc: all our agencies!

Anti Smoking Poster #creative #ad cc: all our agencies!

1998 - Anti-smoking poster from the CDC

1998 - Anti-smoking poster from the CDC

Crânio Do Açúcar Tatuagens,Caçador Cabeça,Skull Piece,Smoking Skull

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