De-normalising cigarettes and emphasising their Unattractiveness. The underlying assumption here is that women "care" about how they look and that this is a sufficient motivator to quit smoking.
Philip Morris Wants you to SMOKE! by Joel Nilsen, via Behance
Animals Don't Smoke color poster
Anti Smoking Poster #creative #ad cc: all our agencies!
1998 - Anti-smoking poster from the CDC
Caçador Cabeça,Fumador,Sugar Skull