Dominating the First 100 Days in a Foreign Market [Infographic]
Expanding into new regions is an essential growth strategy for many B2B companies, but it’s not easy to get it right. There are many factors to consider, from finding the right skills to getting your marketing activities aligned to local cultures and customer needs. As your company seeks to increase its revenue and expand its […]
14 most fascinating digital marketing stats from this week | Econsultancy
Welcome to our weekly round-up of all the best online marketing stats from around the digital world. Put on your leather jacket, tease out your hair and try not to lose yourself to the corrupting influence of Danny Zucco, as the T-Birds gather around you to sing ‘You’re the One Stat I Want’. Just remember that our greaser gang is way better than their (admittedly similar) greaser gang, after all we have 14 stats that you’ll want, they only have one.
The Klout 50: The Most Influential Brands on Social Media | The Online Arena
We’re excited to share a ranking of the top 50 global brands with the most social influence and engagement -- what we're calling the Klout 50. Via Stefano Principato
Three Differences between Transcreation and Translation
Welocalize shares three key differences between transcreation and translation, considerations in global branding across multiple languages and locales.
Text-to-Speech Localization for Global Brand Marketing - welocalize
Darin Goble at Welocalize details how text-to-speech localization for video and other multimedia can drive global brand and social media campaigns. TTS, marketing, languages
Good Localization Habits from Top Global Brands - welocalize
Louise Donker at Welocalize discusses brand campaigns and adapting to local markets for success. Highlights of top global brands good localization habits.
Ten Reasons Why LSPs are the Best Global Brand Stewards - welocalize
Welocalize Darin Goble provides 10 reasons LSPs enhance global brand value and maintain consistency across all markets and media. Brand steward, languages
Can Emojis Break Language Barriers in Global Brand Marketing? - welocalize
Louise Law from Welocalize details the growing use of emojis and emoticons in global brand marketing, apps and digital media. Emojis break language barriers
Consider Cultural Differences when Marketing Global Brands
Welocalize Louise Donkor discusses three considerations when marketing in different cultures, including consumer behavior, religion and colors and symbols.